Features for Marketplace Owners

Marketplace Capabilities

eCommerce marketplaces create powerful network effects that drive online sales. To properly manage an eCommerce marketplace, you need tools and features that can help facilitate online trading between multiple customer and vendors. Omnymart’s powerful multi-vendor marketplace features deliver this capability and enables you to focus on the creation and management of your marketplace.

Create marketplaces for almost any product type (Simple, Configurable, Bundles, Grouped and Virtual products)

Create services marketplaces for professional service booking

Vendors can sell products and offer services booking simultaneously

Comprehensive localisation capabilities (Tax, Currency, Timezone and Language)

Support for popular payment gateways including PayPal, Braintree, eWay etc.

Vendor Management

Vendor management is critical to a successful marketplace. Omnymart provides marketplace operators with advanced vendor management capabilities designed to offer full control over the on-boarding, management and administration of marketplace vendors.

Create, manage and edit vendors across multiple marketplaces

Vendors can manage their store, catalogue, promotions and services through their admin interface

Perform tasks on behalf of vendors

Vendors have their own stores and can create multiple locations/ warehouses

Same vendors can be assigned to multiple marketplaces on the same instance

Marketplace administration

Managing your marketplace needs to be simple but comprehensive. You need control over every aspect of your marketplace, your customers, vendors, categories, product attributes, design elements, communications and much more. Omnymart gives you access to configuration controls with granular security courtesy of Magento’s powerful roles and privileges. Get total control over your marketplace administration and if you need more, no problem, the application is infinitely customisable to meet your business needs.

Ability to perform tasks on behalf of vendors or customers

Manage customers, edit customer details, perform re-orders or return requests on behalf of customers

Control all marketplace configurations

Ability to create multiple marketplaces on a single platform instance

Complete visibility over all marketplace activities including all orders, customers, vendors, sales, reviews and reports

Design and themes

Your marketplace is unique – you’re targeting a specific niche with specific user experience and purchase flow requirements. Why would you settle for a templated solution where the face your business looks like everyone else’s?


With Omnnymart you get to start off with selecting a beautiful theme which can be completely customised to your marketplace type and branding requirements.


If you have your own design, that’s excellent! showcase what’s unique about your marketplace and let Omnnymart’s design team apply your design to our marketplace platform.

Customisable theme with versatile, user-centric marketplace design

Fully responsive, adaptive design renders beautifully on any device

Single page checkout with customisable cart design encourages checkouts and lowered cart abandonment

Customise fonts, colours, headings, images, logos, email styles and more from the admin-back-end

Omnyfy can design and implement gorgeous, user-centric, WCAG Level 2 AA compliant UI for government or public-sector marketplaces

Service marketing capabilities

Omnymart offers a powerful, exclusive module that enables marketplace owners to create “Services Marketplace” where customers can book service providers and pay online.

Use Omnymart’s Service Marketplace module to create healthcare booking marketplace, professional services marketplaces, hair and beauty service marketplace – anything where you need customers to search for a service provider and make a booking.

Vendors can add Service Providers (professional individuals) who offer the specific service

Create appointment calendars for service providers

Vendors and Marketplace operators can manage bookings, change booking times, cancel booking and notify customers of changes

Create bookable service marketplaces for almost any service type which requires calendar based and time-bound booking

Vendors can create multiple offices or locations for each of their businesses


Shipping in the context of eCommerce marketplaces is completely different to basic online stores. You need to consider your vendors and where they’re storing their products. Do you need to support drop shipping? centralised shipping? free shipping? a combination of everything?


Well, your search for the perfect marketplace solution to handle virtually any combination of shipping and inventory management is over. Omnymart’s architecture supports Split Shipping by cart with multi-carrier support.


Additionally, Omnymart also supports Multi-Warehouse per Vendor. This means every one of your vendor can have multiple warehouses from where they want to ship. This can be a warehouse, their store or even their own home.

Customisable shipping methods

Integrate with Australia Post eParcel, Temando, DHL, Fedex, UPS and other carriers

Domestic and international shipping

Split shipping per order per vendor

Multi carrier support


One of the most important aspects of a powerful eCommerce marketplace platform is its ability to offer comprehensive product, service, vendor and content search. Customers on marketplaces also need the ability to quickly compare products and services to help them make the right purchase solution for themselves.


Omnymart comes out trumps, with super fast search with result caching, ensuring your customers don’t spend time waiting for search results, even with hundreds of thousands of products.


Leveraging Magento’s powerful faceted search and layered navigation capabilities, Omnymart extend’s this capability to also customise searchable attributes for vendors and booking services.

High speed search with result caching

Compare results

Location based search for desktop and mobile allows customers to find services around where they are currently

Faceted search

Services search is separate from product search allowing greater flexibility and context of search

Product catalogue

The heart of your marketplace, your product catalogue. This is one of the most powerful aspect of the Magento eCommerce platform. A sophisticated, multi-layered product catalogue with infinite configurations and customisation will allow you to create virtually any marketplace you can imagine.


Omnymart extends Magento’s core product catalogue with service booking products and multi-warehouse inventory to allow your vendors total control over their products, services and inventory management.

Access Magento's advanced pricing and promotions engine

Advanced product types such as customisable, configurable, bundle, grouped and virtual product types available to all vendors

The power of Magento's comprehensive product catalogue capabilities

Multi-tier category management which can be managed centrally by the Marketplace Operator

Compare products across different vendors based on defined product attributes and comparable values

Product marketing and promotions

With every marketplace or eCommerce store it’s ultimately all about selling, and to do this effectively you need tools that help your vendors market and promote their products or services.


Leveraging Magento’s powerful Shopping Cart and Coupons engine, Omnymart enables every vendor on your marketplace to create promotions and discounts such as straight percentage or dollar discounts, multi-buys, free product, free shipping and much more.


These discounts can be automatically applied based on your customer’s cart, or added via coupons. Omnnymart has extended the core functionality of Magento to support multiple coupon codes simultaneously, so customers can get multiple discounts from different vendors, driving increased basket size and therefore more revenue to vendors and your marketplace.

Product up-sell in cart can be set by Vendor or Marketplace owners

Cross sell products

Shopping cart pricing rules from Magento gives Vendors advanced promotion capabilities based on defined rules

Vendors have full control over pricing discounts and promotions.

Coupons can be created by Vendors or Marketplace owners

Marketing and communications

Get your message out there and give your vendors the tools they need to communicate and market their products and services.

Social media integration

Can be integrated with Salesforce, Marketo, Dotmailer and other marketing automation suites

Newsletter subscriptions and email dispatch

Dynamic coupons created from shopping cart pricing rules at Vendor level or Marketplace owner level

Customers can create wishlists

Recurring purchases and subscriptions

Subscription services and scheduled repurchases are the fastest growing and most valuable forms of recurring revenue for eCommerce and marketplaces.


Omnymart has designed and developed one of the most powerful automated repurchase and subscription systems available for a multi-vendor marketplace. This is a paid, add-on module for Omnymart and delivers extensive configurations and functionality to power subscription purchases and scheduled, repurchase.

Marketplace Admin can enable recurring purchase for the marketplace

Customers can purchase a product using a recurring purchase

Customer can choose when to stop the recurring purchase

Recurrence rules can be set on a product basis, including time frames (Weekly, Fortnightly, Monthly), Quantity limits, Number of times to allow failed billing etc.

The system will automatically process the orders based on the recurrence rules set by the customer

Events and RSVP

The events and rsvp module is an add-on that enables marketplace owners to publish events on their marketplace. Perfect for any marketplace where you’re trying to create a network within your platform by running offline events.


The module also enables marketplace owners and vendors to create events with RSVP and paid ticketing.

RSVP and guest attendee functionality

Manage the number of attendees that are permitted

Waiting list with automated or manual approval of RSVP

Integrated events creation functionality

Create events that customers can register to attend


We’re here to help you bring your marketplace ideas to life. If you have any questions or require more information, drop us a line and we’ll get back to you straight away.

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