In November 2014, Australia Post engaged Omnyfy as their preferred partner to deliver a truly omni-channel experience for the LPO Trade Expo. This included a fully integrated web and mobile experience, where Licencees could plan and order online, and on-site using smart devices. The solution was required to support complex product types including product bundles with sophisticated pricing discounts based on order quantities, order combinations, SKU’s in cart and more.
Additionally, it was important that the entire solution be made extremely simple to use, to maximise up-take and drive engagement.
Alex Lewis, Head of Technology – Australia Post Retail Merchandising – “There were two key functional areas we had to consider when selecting a platform, one was having a conference related application, such as information about speakers, suppliers, products, locations on the floorplan and so on, and the second part was around the order capture side, we wanted something that could be easily used by the attendees and could capture both of those requirements.”
Using the Omnyfy for Magento, omni-channel platform as the base and leveragings its extensive out-of-the-box capabilities including fully integrated mobile apps, commerce capabilities and extensive product catalogue, Omnyfy was able to deliver the entire requirements of Australia Post within 2 months from project commencement.
Richard Stock is the organiser of the entire LPO Trade Expo from within Australia Post and was a key driver of the omni-channel platform implementation for the event. “A lot of the stuff we wanted to do, was available straight out of the box with Omnyfy, but we did have some stuff that needed to be tweaked and developed in order for us to be able to deliver what we traditionally delivered.”
The omni-channel solution included a full commerce website and mobile applications for both iOS and Android.
In relation to the omni-channel capability of the platform, Makarla added “It’s just like shopping online with any other platform or application. Licensees can use their own device, it can be a laptop, a smartphone, a tablet, a samsung, an apple device and that’s the great thing, it’s not just one technology, not one device or one platform, it can be used across any device or channel.”
Omnyfy continuously refined the solution in the lead-up to the LPO Trade Expo and assisted Australia Post in importing almost 1,800 product SKU’s and bundles.
Omnyfy’s innovative PIN based checkout ensured that ordering was a breeze and retained the required security for Licensees. The solution leveraged existing accounts and account numbers to place orders while enabling customers to confirm the orders using a secure PIN.
...Licensees can use their own device, it can be a laptop, a smartphone, a tablet, and that’s the great thing...it’s not just one technology, not one device or one platform, it can be used across any device or channel.
Makarla Cole, Manager Retail Network Partnerships
- Completely omni-channel (Web | Mobile | On-site)
- Mobile Commerce and Web e-Commerce (B2B order placement)
- Shared accounts between Web and Mobile
- Product listing
- Advanced Shopping Cart Pricing Rules
- Exhibitor and Sponsor listing
- Agendas and Schedules
- Multiple Streams and Session filters
- Speakers and presenters
- Session favourites
- Floorplans and maps
...the business is really happy, especially with the data that we’re getting in real time, and at the end of the event, which has been fantastic. We’ve had licensees call up and congratulate us on how quickly we’ve fulfilled the orders, so it’s been a real step change for us
Alex Lewis, Head of Technology