Omnyfy raises $3.3M to accelerate its global expansion


Omnyfy is making a global push after successfully closing a Series A round of funding. Having a strong market position in Australia, the company is aiming to focus on building its presence in the US, South-East Asia and Europe.

Omnyfy’s technology allows businesses and enterprises to create a multi-vendor e-commerce marketplace, similar to Ebay, Amazon or Etsy. For shopping centres and retail precincts this means they can now create an identical digital twin of their shopping mall, where all products and services in physical stores are available for purchase online through the marketplace. Retailers and startups, on the other hand, can use the technology to launch a multi-vendor e-commerce marketplace and leverage a drop-shipping model to rapidly scale their businesses.

“Marketplaces continue to be one of the fastest growing sectors of e-commerce – online retailers have realised how profitable this model is. The physical retail, on the contrary, hasn’t yet grabbed on to the opportunity presented by multi-vendor commerce”, said Fabian Rebeiro, CEO of Omnyfy.  

Established in 2017, Omnyfy has seen rapid growth and now boasts clients in 10 countries and a global partner network in 16 countries. Its client base includes major Australian businesses like Australia Post, Melbourne Airport, South Melbourne Markets, Mirvac; global organisations such as Changi Airport, Danaher Group and a large and expanding mix of marketplace upstarts. 

With a wide range of applications for its marketplace technology, Omnyfy is seeking to capitalise on the opportunities within the retail sector as the industry seeks to re-open and find new ways to address dropping sales, visitor numbers due to COVID restrictions and the convenience of online shopping. “For two decades now, shopping centres have been under significant pressure from increasing levels of online commerce – we provide retail asset owners a way to recapture these lost consumers and, at the same time, participate in the value that marketplaces create from data and analytics through to significant retail sales”, said Mr. Rebeiro. 

Omnyfy’s Series A round of $3.3m included investments from long-term backers Sturt Capital Partners, Taronga Ventures and private investors.  

Taronga Venture’s RealTech Ventures Fund, is an institutional venture fund investing into globally scalable entities that will enhance or challenge the way real estate is designed, procured, financed, developed and managed across all sectors. 

Mr. Jonathan Hamman – “We identified Omnyfy as a business with the right mix of technology, experience and capabilities to deliver a truly innovative solution to retail precincts that desperately need a technology to help them innovate.” 

Mr. Rebeiro added, “Having Taronga Ventures back Omnyfy, and being part of the RealTechX program has definitely been a boost for Omnyfy, and a confirmation of our vision, and has put us in front of some of the world’s largest asset owners, giving us the opportunity to grow the business globally.” 

With over 50 clients using the platform today, 35% of which are international, Omnyfy has established itself as a serious player in the e-commerce marketplace platform globally, being featured by Gartner in multiple marketplace technology provider reports. Mr. Rebeiro added, “I’m proud of what we’ve achieved in just a few years, to not only have our technology being used by major organisations in Australia and globally, but also to be consistently competing with companies far bigger than us in marketplace deals”. 

About Omnyfy

Omnyfy is a PaaS Multi-Vendor Marketplace Platform that enables marketplace owners and operators to rapidly create, launch and manage large scale, global marketplaces. Established in Australia in 2017, Omnyfy has quickly grown to be a reputable brand name globally, for multi-vendor marketplace platforms, with solid technology review ratings and recognition from Gartner as a key provider of turnkey and headless marketplace platform solutions. The platform is trusted by global businesses, including successful startups and large enterprises.

About Taronga Ventures, the RealTech Ventures Fund and RealTechX

Taronga Ventures, through its RealTech Ventures Fund, is a technology and innovation investor focused on innovation for the built environment. The Fund is an institutional venture fund that invests in globally scalable entities that will enhance or challenge the way real estate is designed, procured, financed, developed and managed across all sectors. The Fund is focused on developing a diverse portfolio covering sustainability, design, materials and software and provides capital, mentorship and global networks for those companies in which it invests, as well as first mover advantage for the leading global real estate institutions that are the investors in the Fund. Taronga Ventures has extensive experience across global markets and asset classes and is supported by strategic and institutional partners across Asia, the Middle East and Europe. RealTechX is Asia’s first government supported, industry-focused independent scale-up program for companies impacting real estate and the wider built world.

About Sturt Capital 

Sturt Capital Partners is a privately-held advisory, asset finance and investment business. It specialises in providing quality outcomes for its clients, across a range of disciplines including – asset finance, advisory and investment: sourcing, arranging and management of niche investment products for private and small institutional investors. Sturt Capital and its partners will generally co-invest in such opportunities, alongside its clients.