eCommerce marketplaces create powerful network effects that drive online sales. To properly manage an eCommerce marketplace, you need tools and features that can help facilitate online trading between multiple customer and vendors. Omnyfy Marketplace’s powerful multi-vendor marketplace features deliver this capability and enables you to focus on the creation and management of your marketplace.
Vendor management is critical to a successful marketplace. Omnyfy Marketplace provides marketplace operators with advanced vendor management capabilities designed to offer full control over the on-boarding, management and administration of marketplace vendors.
Managing your marketplace needs to be simple but comprehensive. You need control over every aspect of your marketplace, your customers, vendors, categories, product attributes, design elements, communications and much more. Omnyfy Marketplace gives you access to configuration controls with granular security courtesy of Magento’s powerful roles and privileges. Get total control over your marketplace administration and if you need more, no problem, the application is infinitely customisable to meet your business needs.
Omnyfy has built in Stripe as our out-of-the-box marketplace payments solution. Stripe together with Stripe Connect provide global payment and disbursement support for all Omnyfy marketplace solutions.
Payment methods supported with Omnyfy Stripe Payments solution
- Credit Card (VISA, Mastercard, AMEX, Diners)
- WeChat Pay
- Apple Pay
- SEPA Direct Debit
Other payment methods supported
- Bank Transfer
- Purchase Order
- Cash On Delivery
Payments made by customers settle with the Marketplace Owner Stripe Account and are held in an escrow state until the payout is released via Omnyfy’s Marketplace Commercials Management payout function.
Design and themes
Your marketplace is unique – you’re targeting a specific niche with specific user experience and purchase flow requirements. Why would you settle for a templated solution where the face your business looks like everyone else’s?
With Omnnymart you get to start off with selecting a beautiful theme which can be completely customised to your marketplace type and branding requirements.
If you have your own design, that’s excellent! showcase what’s unique about your marketplace and let Omnnymart’s design team apply your design to our marketplace platform.
Services Marketplace capabilities
Omnyfy Marketplace offers a powerful, exclusive module that enables marketplace owners to create “Services Marketplace” where customers can book service providers and pay online.
Use Omnyfy Marketplace’s Service Marketplace module to create healthcare booking marketplace, professional services marketplaces, hair and beauty service marketplace – anything where you need customers to search for a service provider and make a booking.
Shipping in the context of eCommerce marketplaces is completely different to basic online stores. You need to consider your vendors and where they’re storing their products. Do you need to support drop shipping? centralised shipping? free shipping? Or a combination of everything?
Well, your search for the perfect marketplace solution to handle virtually any combination of shipping and inventory management is over. Omnyfy Marketplace provides multiple shipping solutions that enable Marketplace Owners to choose the one that suits their business the most.
Dropshipping. Omnyfy has built-in Easyship, a globally available cloud shipping solution in 26 countries supporting over 240 couriers. Easyship is the perfect solution for a marketplace or drop-ship model, where each vendor takes care of their own fulfilment process. Easyship integrates with a variety of leading international couriers across all over the world, providing flexible delivery solutions, assists with tax calculations and the paperwork. Learn more about Easyship integration.
Centralized delivery is an alternative to drop-shipping. With the centralized delivery model, the marketplace operator is completely responsible for the last-mile delivery, being able to ship the items directly from their physical location/warehouse. This delivery method is a great option for a traditional physical marketplace (grocery store, shopping mall, department store) that prefers to follow its regular fulfilment process. Popular centralized delivery solution providers include Sherpa and HDS.
- Sherpa offers fast courier services for businesses and individuals in all major cities across Australia. Learn more about Sherpa integration.
- Home Delivery Services (HDS) is an Australia-wide end-to-end refrigerated delivery solution. Learn more about HDS.
Additionally, Omnyfy Marketplace also supports Multi-Warehouse per Vendor. This means that every one of your vendors can have multiple warehouses from where they want to ship. This can be a warehouse, their store or even their own home.
One of the most important aspects of a powerful eCommerce marketplace platform is its ability to offer comprehensive product, service, vendor and content search. Customers on marketplaces also need the ability to quickly compare products and services to help them make the right purchase solution for themselves.
Omnyfy Marketplace comes out trumps, with super fast search with result caching, ensuring your customers don’t spend time waiting for search results, even with hundreds of thousands of products.
Leveraging Magento’s powerful faceted search and layered navigation capabilities, Omnyfy Marketplace extend’s this capability to also customise searchable attributes for vendors and booking services.
The heart of your marketplace, your product catalogue. This is one of the most powerful aspect of the Magento eCommerce platform. A sophisticated, multi-layered product catalogue with infinite configurations and customisation will allow you to create virtually any marketplace you can imagine.
Omnyfy Marketplace extends Magento’s core product catalogue with service booking products and multi-warehouse inventory to allow your vendors total control over their products, services and inventory management.
Product marketing and promotions
With every marketplace or eCommerce store it’s ultimately all about selling, and to do this effectively you need tools that help your vendors market and promote their products or services.
Leveraging Magento’s powerful Shopping Cart and Coupons engine, Omnyfy Marketplace enables every vendor on your marketplace to create promotions and discounts such as straight percentage or dollar discounts, multi-buys, free product, free shipping and much more.
These discounts can be automatically applied based on your customer’s cart, or added via coupons. Omnnymart has extended the core functionality of Magento to support multiple coupon codes simultaneously, so customers can get multiple discounts from different vendors, driving increased basket size and therefore more revenue to vendors and your marketplace.
Marketing and Communications
Get your message out there and give your vendors the tools they need to communicate and market their products and services.
Recurring purchases and subscriptions
Subscription services and scheduled repurchases are the fastest growing and most valuable forms of recurring revenue for eCommerce and marketplaces.
Omnyfy Marketplace has designed and developed one of the most powerful automated repurchase and subscription systems available for a multi-vendor marketplace. This is a paid, add-on module for Omnyfy Marketplace and delivers extensive configurations and functionality to power subscription purchases and scheduled, repurchase.
Events and RSVP
The events and rsvp module is an add-on that enables marketplace owners to publish events on their marketplace. Perfect for any marketplace where you’re trying to create a network within your platform by running offline events.
The module also enables marketplace owners and vendors to create events with RSVP and paid ticketing.
Vendor On-boarding and Subscriptions
Omnyfy supports a workflow process to enable Vendor Onboarding, with the added benefit of creating Vendor Subscriptions. Vendor Subscription enable a marketplace owner to monetise the vendors on their platform by charging a monthly fee to use the platform. Subscription plans can be created with different plan frequency, value and entitlements.
Entitlements refers to the functionality that are available to a Vendor and includes the ability to manage and limit the functionality based on subscription type.
PIN based checkout
To create a simple, secure solution for procurement or B2B marketplaces, Omnyfy introduced PIN checkout which enables a customer to authorise a checkout on their account by using a 4 digit PIN
Request for Quote Module
Omnyfy’s powerful RFQ module is perfectly suited to B2B marketplaces and B2C marketplaces where there is a need for customers to provide more detailed information prior to receiving a custom price for the product
Enquiries provide the perfect lead generation tool for Vendors, with customers being able to make direct contact and communicate with Vendors on the marketplace
Omnyfy Closer Vendor App
Omnyfy Closer Vendor App is an iOS App add-on for Omnyfy’s Marketplace. The app enables Vendors to manage orders, manage customers, fulfil orders, change order status and also create new orders for customers with PIN and Credit Card payment.
Perfectly suited for Airports, Shopping Centres, Food-Delivery Marketplaces and other Offline 2 Online Marketplaces, the app can act as both a POS (point-of-sale) as well as a field sales application.
Returns management (RMA)
Omnyfy together with our technology partner Mirasvit Technology, offer a complete returns management solution for marketplaces that require return management.
The built-in RMA features allow marketplace organisers to offer Vendors total control over the return management and approval process with in-built workflows for returns notification routing, approval and issue of credit memos.
Marketplace Owners can define mulriple return reasons, product conditions and resolution requirements.
Marketplace Owners can also create custom workflows for return approvals depending on vendor or RMA status.
The RMA module also integrates with the Omnyfy Closer Vendor App to offer Vendors the ability to authorise returns at the point of sale, enabling marketplace owners to issue refunds with one touch, delivering the ideal solution for complex physical marketplaces such as Airport marketplaces, Shopping Centre marketplaces and Retail marketplaces.
Virtual and Download Products
Virtual Products and Download Products are those that can be purchased by customers either as one-off purchases or via a subscription.
Virtual products effectively don’t have an inventory and can be used in any scenario where a product or service is saleable without the need to track inventory.
Downloadable products can be linked to files either stored directly on the marketplace or on external file-storage.
Virtual products can be combined with subscription capabilities to create SaaS service marketplaces.
Marketplace Commercial Management
Marketplaces deal with complex transaction processes between buyers, vendors and the marketplace owner. Omnyfy’s Marketplace Commercials Management module simplifies every aspect of your marketplace’s transaction processing, fees, charges, commissions and payouts management into a streamlined, workflow-driven solution.
Omnyfy’s Commercial Management module, Marketplace enables different fee structures which can be set at the marketplace level and affects all vendors within the marketplace, or at an individual Vendor level. Marketplace Operator can tailor the fees and charges for individual Vendors based on negotiated rates, or assign default fees to new Vendors. Multiple fee types are available, including (commissions, fixed disbursement fees, transaction fees, transaction fee surcharge, category commission)
Payout refers to disbursing or paying out of funds received from a customer to Vendors. Omnyfy supports multiple payout options depending on whether the marketplace is a product or service marketplace:
- Automated payout on transaction completion – Vendor receives funds to their eWallets immediately and can withdraw funds when available.
- Manual payout – Transactions are captured as “Pending Payout” when the order is placed. Once the order is marked as “Shipped”, then the transaction is moved from “Pending Payout” to “Ready to Pay”. Marketplace Operators can then manually execute a payment batch for all Vendors who are Ready to Pay.
Customisable Business Rules
In addition to the above rules, Omnyfy’s Payout Administration system can be extended with almost any other business rule to suit Marketplace Operators needs, such as 30 Day Payments or event triggers (e.g. customer reviews, explicit acknowledgement of goods received, order processing etc.)
Reports and Dashboard
Omnyfy’s Marketplace Commercials Management provides comprehensive dashboard views for every stakeholder:
- vendors can view their earnings and their recent payouts;
- marketplace operators can view pending payouts and amounts ready to pay, their earnings based on the different fee types on a per order basis, vendor’s earnings history and withdrawals history.
Omnyfy is available out of the box, integrated with Stripe Connect and Stripe for payments in 140 currencies.
See “Payments” for more information on the different types of “Pay-In” payment solutions
supported by Omnyfy.
Wholesale Payments is a new monetisation capability of Omnyfy allowing Marketplace Owners to negotiate a pre-determine a Wholesale Payout Price for Vendors. This feature is now part of Omnyfy Core in V2 and V4.
Rebates are a powerful tool to enable marketplace to improve their monetisation capabilities through the creation of customisable rebates based on sales thresholds. Rebates are commonly used in B2B and Retail Sales where the retailer is provided with rebates for marketing, sales targets, promotions and other merchandising functions.
A Rebate is basically an additional payment from the Vendor to the Marketplace Owner for service rendered or sales targets delivered.
Omnyfy’s Vendor Rebates module is one of the most powerful monetisation solutions for Marketplace Owners as it delivers multiple rebate types, calculation and payment mechanisms.