How Omnyfy can be used to launch a

Software Marketplace

Marketplaces, in the software industry, offer several major advantages:

  1. Enables partners or technology vendors to create and sell extensions, modules and add-ons for a specific technology product
  2. Enables software distributors to create re-seller or partner marketplaces enabling customers to find the right licence and their preferred reseller or partner quickly and efficiently.
  3. Enables customers to purchase and download products while being able to track their licences online

When developing a Software or Virtual Product Marketplace, you should consider the following:

  1. Enable vendors to create products that can be used to download the software package or link out to a licencing server to generate the required licensing using an API
  2. Support for subscription products
  3. Flexible category search and filers to ensure customers can rapidly find the licences they’re looking for
  4. Vendor search so they can find vendors that sell specific software
  5. Request for Quote features enabling customers to provide information to receive custom licence quotations
  6. Support for both product and services enabling service providers such as implementation partners to offer services alongside licence sales
  7. API integration support for ERP and CRM to manage both customer and vendors

Omnyfy has delivered class leading software marketplaces for our clients with features and user experience that simplifies the process of finding the right product and then purchasing the appropriate licence based on customer group, tier etc. Omnyfy also offers subscription models to deliver software via the cloud and manage all subscriptions online.

Omnyfy Features for Software Marketplaces

Virtual and Download Products

Create products that can be downloaded or licensed under subscription

Recurring purchases and subscriptions

Enable customers to purchase products on a subscription basis

Vendor stores

Vendors have their own storefront that can be personalised and display their products

Store management

Vendors can manage their stores, logo, banners, policies and more

Order fulfillment

Vendors can manage and ship their orders through the marketplace

Marketing and promotions

Send marketing emails, timed from purchases, or display popup windowsn

Warehouse and inventory management

Vendors can create multiple warehouses and locations from which to sell products or offer services

Ratings and reviews

Ratings and reviews for products and vendors

Vendor dashboard and reports

Add, remove and edit Vendors and their information


An in-depth product search helps users find what they want

Product catalogue

Add, remove and edit products and information

Product marketing and promotions

The tools to help Vendors promote their products and manage sales events

Learn more about Omnyfy’s extensive features

Software Marketplaces Implementations

Software marketplaces built using Omnyfy

Related Blog Articles

News and Updates from Omnyfy’s Marketplace experts