The recent demise of the much-vaulted Suncorp Marketplace and the restructure of the team under acting chief executive Steven Johnson to a Platform Business is a good case study for enterprises who are deciding whether or not to implement a marketplace strategy for their business...
In Gartner's 2019 article, Create Enterprise Marketplaces to Accelerate Digital Business Omnyfy has been identified as Technology Vendor that can enable organisations who are starting from scratch and looking to deploy turnkey, native marketplaces....
Professional services marketplace refers to a marketplace where a customer can search for and find a service providers from whom they can either purchase a service at a fixed price, request a quote, make an online booking or perform some other call to action that...
One of the key metrics in measuring the efficacy of an online marketplace is AOV (Average Order Value). The AOV is the total sales divided by the number of transactions - or the average basket size of a customer. The total basket size and recurring...
Think of the best marketplaces that you’ve used – Etsy, Airbnb, Uber, even home-grown ones such as the iconic. When you use them as a customer or a merchant, do you have a sense of the technology or platform that drives them? Do you care...