How Omnyfy can be used to create a
Product Marketplace
Product marketplaces can either be targeted at customers (B2C) businesses (B2B) or can be combined to target both consumers and businesses using multi-marketplace capabilities of Omnyfy.
A product marketplace is one where the sellers or vendors sell physical, virtual or downloadable products to customers. Some of the key characteristics of a product marketplace are:
- The products are physical or virtual goods that require delivery or can be downloaded from the marketplace.
- Most product marketplace entail some form of shipping, where the marketplace vendors need to manage their own shipping fees.
- Product marketplace tend to have to deal with returns or exchange of products, especially if physical products.
- Product marketplaces require the management of inventory and may require support for multiple warehouses for each of the vendors on the marketplace.
Considerations when launching a product marketplace
When launching a product marketplace, you should also consider how each of your vendors would need to manage hundreds if not thousands of SKU’s. Ensure that when selecting a platform, you check that it supports the following capabilities:
- Fast search
- Ability for vendors on the marketplace to import their products
- Ability for vendors to manage their product catalogue
- Faceted navigation with the ability to filter and sort products quickly and efficiently
- The ability to quickly create additional product attributes for different product types
- The ability for vendors to set promotions and discounts
- For B2B marketplaces, the ability to set pricing tiers, minimum order quantities, max order quantities and to hide / show products based on the customer.
Omnyfy has a suite of capabilities ideally suited to product marketplaces, which we have highlighted below.
Omnyfy Features for Product Marketplaces
Product catalogue
Add, remove and edit products and information
Product marketing and promotions
The tools to help Vendors promote their products and manage sales events
Marketing and promotions
Send marketing emails, timed from purchases, or display popup windowsn
Marketplace administration
Everything you need to administer and keep your marketplace running smoothly
Shipping
Shipping routes, weights, distances and the costs involved
Search
An in-depth product search helps users find what they want
Order fulfillment
Vendors can manage and ship their orders through the marketplace
Ratings and reviews
Ratings and reviews for products and vendors
Store management
Vendors can manage their stores, logo, banners, policies and more
Vendor dashboard and reports
Add, remove and edit Vendors and their information
Vendor Distance Shipping Rates
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Vendor Management
Add, remove and edit Vendors and their information
Warehouse and inventory management
Vendors can create multiple warehouses and locations from which to sell products or offer services
Designed for conversion
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Split Cart by Vendor
Customers can order from multiple orders in a single transaction
Learn more about Omnyfy’s extensive features
Product Marketplace Implementations
Product Marketplaces implemented by Omnyfy
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